PENERAPAN 5C’s OF CINEMATOGRAPHY DALAM PRODUKSI VIDEO PROFILE POLITEKNIK NEGERI BATAM

Abstract

Politeknik Negeri Batam required an informative profile video with a structured visual presentation to introduce its identity, facilities, academic activities, and institutional strengths. This study aimed to apply The Five C's of Cinematography, consisting of camera angles, continuity, cutting, closeups, and composition, in the production of the Politeknik Negeri Batam profile video. The video was developed using the Villamil–Molina method through five stages: development, pre-production, production, postproduction, and delivery. The implementation of The Five C's of Cinematography was integrated into the visual planning and production process to support a clear, structured, and engaging presentation of information. At the time this paper was prepared, the research had reached the post-production stage, while alpha testing had not yet been conducted because the video production had not been fully completed. The alpha testing process, involving three multimedia experts using a five-point Likert scale, has been prepared and will be carried out after the final video is completed to evaluate the feasibility of applying The Five C's of Cinematography