PEMBUATAN VIDEO MOTION GRAPHIC PENGENALAN APLIKASI BATAM ONLINE SUPERMARKET (BOS) SEBAGAI MEDIA PROMOSI

Abstract

Batam Online Supermarket (BOS) is an online shopping application providing three main services: LOLA (ordering and delivery), Top Up & Bills, and Supermarket. Public awareness of BOS remains low, based on observation, interviews, and Play Store download data (10,000+ downloads against an estimated 986,546adult population of Batam). This study develops a motion graphic video as a promotional medium based on media needs analysis supported by comparative data and a local social media persona study, using the Multimedia Development Life Cycle (MDLC) with a qualitative descriptive approach supported by quantitative data. Testing consisted of internal verification by the researcher and expert validation by two subject-matter experts and two multimedia experts (4 and 9 rating items respectively, 1–4 scale, distributed via Google Form). Item-level scores were converted to a descriptive feasibility percentage. The 60-second video was distributed via Instagram per platform specifications. Overall feasibility reached 81.73% (Sangat Layak), with 93.75% from subject-matter experts and 76.39% from multimedia experts. Open- ended feedback suggested strengthening supporting visual elements in future iterations.