Pengembangan Desain Feed Instagram pada Toko Bunga bfloral.indo

Abstract

Instagram is one of the most widely used social media platforms for digital promotion because it combines visual and textual elements effectively. However, observations of the Instagram account @bfloral.indo indicated inconsistencies in the use of visual elements such as color, typography, layout, and visual style, resulting in a weak visual identity. This study aimed to develop an Instagram feed design for bfloral.indo to strengthen brand visual identity using the Design Thinking method. The research employed five stages: empathize, define, ideate, prototype, and test. Data collection was conducted through observation and interviews with internal parties involved in managing the Instagram account. The resulting design adopted a minimalist modern concept with an elegant and natural approach, implemented through a consistent color palette, typography, layout, and visual elements. The developed prototype consisted of product, promotional, informational, and seasonal content designs. The evaluation results showed that the design achieved a feasibility score of 82.67% from expert validation and 87.42% from respondent testing, both categorized as Very Good. These findings indicate that the developed Instagram feed design is feasible for implementation and can enhance visual consistency and strengthen the brand identity of bfloral.indo as a digital promotional medium.