PERANCANGAN BRAND GUIDELINES PT FONDASI SYSTEMS INDONESIA DENGAN METODE CARD SORTING

Abstract

The absence of brand guidelines at PT Fondasi Systems Indonesia led to inconsistencies in the implementation of visual identity across various company media. As a result, the company's brand representation was not always conveyed consistently. This study employed a qualitative approach through interviews, observations, and thematic analysis to identify organizational needs and to develop a brand guidelines document tailored to the company's context. The Design Thinking framework, consisting of Empathize, Define, Ideate, Prototype, and Test stages, was applied throughout the design process, while closed Card Sorting was used to gather expert input regarding the organization of information within the document. The findings indicate that the proposed information structure improved the clarity and organization of the brand guidelines, making them easier to navigate and use. The final output of this study is a digital brand guidelines document in PDF format that includes standards for logo usage, typography, color palette, and brand applications. Overall, the study demonstrates that combining Design Thinking with Card Sorting can support the development of structured visual guidelines that address the operational needs of PT Fondasi Systems Indonesia.