Pengembangan Video Berbasis Storytelling di Instagram Sebagai Media Informasi Layanan CV. Berkah Gazza Sukses

Abstract

In promotional and information dissemination activities, CV. Berkah Gazza Sukses utilizes it’s official Instagram account, @percetakanberkahbatam, to share information with the public. However, information about the company's services is presented through separate short videos, making it less comprehensive. Therefore, a storytelling-based informational video is needed to deliver service information more clearly and attractively. This research focuses on developing a storytelling-based informational video in portrait format (9:16) for Instagram Reels by applying the Multimedia Development Life Cycle (MDLC) method. The product was evaluated through Alpha Testing involving media and material experts and Beta Testing involving 30 respondents who completed a questionnaire based on four EPIC Model dimensions: Empathy, Persuasion, Impact, and Communication. The Alpha Testing evaluation showed that the video was considered feasible after improvements were made to audio and the duration of the ending section. In the subsequent Beta Testing, the video achieved an overall mean score of 4,40 out of 5,00, placing in the highly effective category. This result demonstrates that the application of storytelling effectively enhances the delivery of service information and supports Instagram as an effective information medium for CV. Berkah Gazza Sukses.