Perancangan Brand Guidelines sebagai Upaya Meningkatkan Konsistensi Identitas Visual pada CV Applenesia Pilar Nusantara

Abstract

Consistent visual identity is a crucial factor in building a professional company image, especially for service businesses such as CV Applenesia Pilar Nusantara, which focuses on Apple product repairs. This study aims to design brand guidelines to enhance the consistency of the company’s visual identity. The research employs the design thinking method, including the stages of empathize, define, prototype, and test, with data collected through interviews, observations, and literature review. The design process includes refining the logo using a grid system and golden ratio, developing supergraphics as secondary visual elements, and establishing a consistent color palette and typography. The implementation of the brand guidelines was evaluated through a questionnaire involving 12 internal respondents. The result show index scores ranging from 90.0% to 98.3% across all assessed aspects, indicating a more consistent and easily recognizable visual identity, while enhancing brand trust and professionalism. This study demonstrates that brand guidelines are an effective tool for strengthening visual identity consistency and brand appeal.