PEMBUATAN WEBSITE COMPANY PROFILE STOREBYZY.ID UNTUK MENINGKATKAN KEPERCAYAAN PELANGGAN PADA BISNIS BUKET BUNGA BALON DI BATAM

Abstract

Storebyzy.ID is a micro, small, and medium enterprise in Batam that provides flower bouquet and balloon products. The business relies on social media as its main promotional medium and does not yet have an official website as a centralized information platform. This condition affects digital branding and customer trust, particularly due to difficulties in verifying official business information. This study aims to develop a company profile website and evaluate its impact on user trust toward Storebyzy.ID. The website was developed using the Prototype model, consisting of communication, quick planning, quick design modeling, development, deployment, and feedback stages. Product validation involved alpha testing using Blackbox Testing and expert validation by website, UI/UX, and material experts. Product evaluation was conducted through beta testing with 30 respondents using Online Trust dimensions, including competence, integrity, benevolence, and trusting intention. The results showed a functional success rate of 100% in Blackbox Testing. Expert validation obtained scores of 86.00% from UI/UX experts and 91.67% from material experts. Online Trust increased from 82.61% in the pretest to 86.94% in the posttest, with an improvement of 4.33%. These findings indicate that the developed website is feasible and contributes to strengthening digital identity and user trust toward Storebyzy.ID.