Copywriting AIDA Dalam Narasi Iklan Animasi 2D Produksi Berita Batam News di Sosial Media

Abstract

On National Press Day, Batam News, as a local media outlet, capitalized on the occasion to release a 2D animated promotional video titled “News Production at Batam News” to capture the attention and interest of its social media audience. The goal was to encourage the audience to choose Batam News as their go-to online media outlet and daily source of information. The promotional video features a narrative designed to convey messages and information. The narrative was designed using the AIDA (Attention, Interest, Desire, Action) copywriting method to build a systematic storyline from beginning to end, ensuring that the information and promotional message are effectively conveyed and understood by the audience. This study discusses the application of AIDA copywriting in a 2D animated narrative, designed according to the MDLC stages, using a descriptive qualitative approach to test its suitability in consultation with experts.