PERANCANGAN VIDEO MOTION GRAPHICS COMPANY PROFILE SEBAGAI MEDIA INFORMASI BAGI KARYAWAN DI PT MITRA MUDA BERSAMA

Abstract

PT Mitra Muda Bersama is a real estate development firm based in Batam City. Currently, internal dissemination of the company’s vision, mission, core values, and ongoing projects lacks dedicated audiovisual support for employees. This research aims to develop a motion graphic company profile video and assess its feasibility and effectiveness as an internal communication tool. The development process adopted the Villamil-Molina framework, encompassing five stages: development, pre-production, production, post-production, and delivery. Alpha testing conducted by information and media experts yielded average scores of 4.86 and 4.29 out of 5.00, respectively, placing the product in the "Highly Feasible" category. Furthermore, beta testing involving 36 employees evaluated the video’s effectiveness across the four dimensions of the EPIC Model (Empathy, Persuasion, Impact, and Communication). The resulting EPIC Rate of 4.40 categorizes the video as "Highly Effective" in facilitating a concise, visual, and structured understanding of corporate information among staff.