Motion Graphic Dalam Perancangan Video Promosi Produk Bynovs Di Media Sosial

Abstract

Bynovs is one of the Micro, Small and Medium Enterprises (MSME/UMKM) engaged in the retail sector, specifically in the sale of clothing, such as hijabs, targeting young girls to adult women, but still facing challenges in increasing brand awareness among the public. Therefore, a motion graphic-based promotional video is designed as an innovative and attractive information media. The motion graphic video design is a form of information media that is made following the development of technology in the form of information that aims to introduce Bynovs hijab products and attract consumer interest in order to increase sales. The motion graphic video design uses the Vilamil Molina method, which consists of the following stages: (a) development, (b) preproduction, (c) production, (d) post-production, and (e) delivery. This method was chosen to ensure efficient execution, requiring careful planning, mastery of multimedia technology, and effective production management. In other words, the success of multimedia development relies on integrated teamwork. In the promotional motion graphic video for Bynovs products, there are elements such as typography, background sound, dubbing, and instrumental music. Research results show that the motion graphic video of Bynovs products which presented in MP4 format with duration of 1 minutes and 30 seconds has an epic rate 3.8, so the motion graphic video is considered as an effective and worthy media to promote Bynovs products.