OPTIMASI KONTEN BLOG EDUCATION REPUBLIC DALAM MENINGKATKAN VISIBILITAS DAN CONVERSION RATE BERBASIS SEO DAN UX WRITING

Abstract

This study aimed to optimize the content of the Education Republic blog to enhance its visibility and conversion rate by Implementing search engine optimization (SEO) and User Experience (UX) writing strategies. A quantitative Research and Development (R&D) method was employed using the ADDIE model. The blog content was Analyzed, Design, developed, and Implemented over a 6 month period. Data were collected through digital analytics tools and user questionnaires to evaluate user perception and website performance. The results showed that the blog achieved a user feasibility index of 86.03%, categorized as very high, indicating strong positive responses in terms of content clarity, visual layout, navigation structure, and effectiveness of Call-to-Action elements. Web analytics data also revealed significant improvements in traffic, page views, session duration, and a considerable reduction in Bounce rate following the optimization. These findings confirm that combining structured content Design with strategic keyword integration and user-focused writing significantly enhances both User Experience and search engine performance. The study highlights the importance of iterative content Development as a sustainable approach to digital content strategy.