Analisis User Experience Game Turbo Bajaj Rush Menggunakan User Experience Questionnaire (UEQ)

Abstract

Turbo Bajaj Rush is a PC-based arcade racing game (Windows) that highlights Indonesia’s iconic vehicle, the bajaj, as the main element of gameplay. The game applies three-wheeled vehicle mechanics with unstable handling characteristics to create a unique playing experience. However, the impact of these mechanics on user experience has not been empirically evaluated. This study aims to analyze the quality of user experience (UX) in Turbo Bajaj Rush using the User Experience Questionnaire (UEQ) method. A quantitative descriptive approach was employed with purposive sampling involving 50 respondents who participated in direct playtesting. Data were analyzed using the UEQ Data Analysis Tool to obtain mean values for each dimension and compare them with UEQ benchmarks. The results show that the pragmatic quality of the game achieved an average score of 1.35, categorized as Above Average, indicating that the game is easy to understand, efficient to use, and provides reliable control. Conversely, the hedonic quality obtained an average score of 0.66, categorized as Below Average, suggesting that aspects of excitement and novelty are not yet optimal. The Perspicuity dimension achieved the highest score of 1.52, while Novelty recorded the lowest score of 0.45. Based on these findings, recommendations for improvement focus on refining the steering system, adding a Turbo Boost feature, enhancing audio-visual effects, and developing culturally inspired local gameplay modes to increase stimulation and novelty in the playing experience.