DESIGN E-CATALOGUE INFORMATION SYSTEM AS PROMOTIONAL MEDIA AT PT. XYZ

Abstract

This study aims to design an e-catalogue information system as a promo-tional media for PT. XYZ using the waterfall method. The system is de-signed to facilitate e-catalogue design and product data management, there-by increasing the efficiency and effectiveness of product promotion. System testing was conducted using the blackbox equivalence partitioning method with PT. XYZ's management and beta testing involving 74 respondents, in-cluding experts in information technology, digital marketing specialists, and potential consumers. The test results show that the developed e-catalogue system meets user needs in terms of ease of use, clarity of infor-mation, and efficiency in e-catalogue design. With this system, PT. XYZ is expected to become more competitive in the market and boost product sales..