DESIGN E-CATALOGUE INFORMATION SYSTEM AS PROMOTIONAL MEDIA AT PT. XYZ

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dc.contributor.advisorZuliarni, Sri
dc.contributor.authorKahfi, Al
dc.date.accessioned2024-09-02T01:43:07Z
dc.date.available2024-09-02T01:43:07Z
dc.date.issued2024-08-20
dc.description.abstractThis study aims to design an e-catalogue information system as a promo-tional media for PT. XYZ using the waterfall method. The system is de-signed to facilitate e-catalogue design and product data management, there-by increasing the efficiency and effectiveness of product promotion. System testing was conducted using the blackbox equivalence partitioning method with PT. XYZ's management and beta testing involving 74 respondents, in-cluding experts in information technology, digital marketing specialists, and potential consumers. The test results show that the developed e-catalogue system meets user needs in terms of ease of use, clarity of infor-mation, and efficiency in e-catalogue design. With this system, PT. XYZ is expected to become more competitive in the market and boost product sales..
dc.identifier.kodeprodiKODEPRODI63311#ADMINISTRASI BISNIS TERAPAN
dc.identifier.nidnNIDN0029018501
dc.identifier.nimNIM4122011056
dc.identifier.urihttps://repository.polibatam.ac.id/handle/PL029/1925
dc.publisherICAESS
dc.titleDESIGN E-CATALOGUE INFORMATION SYSTEM AS PROMOTIONAL MEDIA AT PT. XYZ
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