D-4 Administrasi Bisnis Terapan
Permanent URI for this collectionhttps://repository.polibatam.ac.id/handle/123456789/68
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Item Pengaruh Kualitas Layanan Terhadap Kepuasan Nasabah (survei pada nasabah Bank Mandiri Batam Batu Ampar)(Politeknik Negeri Batam, 2017-09-07) Agustrianto, Andri; Sinaga, InggridBanking institutions is an important instrument for Governments is controlling the financial and monetary policy in stabilizing and increasing economic growth. As a service company, the bank sued the more professional, trustworthy and superior in service as well as the customer desires can compensate for the changes effectively. This study aims to examine the effect of service quality on customer satisfaction, the survey was conducted at Bank Mandiri Batam Batu Ampar Branch. This study aims to determine the effect of each variable on the quality of the most influential service and test the hypothesis that has been formulated previously. The variables of this research are Tangible (physical aspect), Reliability (reliability aspect), Responsiveness (aspect of catch power), Assurance (aspect of guarantee), Empathy (aspect of awareness) together and partially significant effect on customer satisfaction variable with the most dominant factor Is variable Reliability and Empathy to customer satisfaction. This research uses explanatory research approach (explanatory research) with a sample of 116 people who are customers who transact at the teller. This research use regression equation test, the result of this research get the regression equation formed is Y = - 0,640 + 0,299X1 + 0,504X2 + -0,194X3 + 0,298X4 + 0,130X5. Based on the result of t test, tangible, reliability, assurance, empathy have positive and significant influence to customer satisfaction while responsiveness variable has negative and significant effect to customer satisfaction.Item Pengaruh Positioning Terhadap Keputusan Pembelian Menjadi Nasabah Di Ajb Bumiputera 1912 Cabang Nagoya(Politeknik Negeri Batam, 2017-07-19) Vera, Vetty; Wirangga Pratama, AdytiaThis research aims to know about the effect of positioning strategy on customer purchasing decisions in AJB Bumiputera 1912 Nagoya Branch. This positioning strategy plays an important role in the marketing of services. Positioning strategy which is product characteristic, price, product quality, product user (consumer), usage is expected to improve purchasing decision. Respondent of this research is Customer who has become active user of insurance policy of Mitra Asri at AJB Bumiputera 1912 Nagoya Branch. From multiple regression result, Show that there is partially influence on product characteristic variable, to purchase decision 0,707, then partially influence on price variable to purchase decision equal to 0,259, partial influence on variable of quality to purchasing decision equal to 0,555, partial influence on variable of product user to Employee purchasing decisions of 0.474, and partial influence on quality variables of 0.649 to purchase decisions at Mitra Asri policy customers in AJB Bumiputera 1912 Nagoya Branch.Item Pengaruh Labelisasi Terhadap Keputusan Pembelian Produk Wardah(Politeknik Negeri Batam, 2017-08-07) Zaina; Irawati, RusdaThis Research aims to know the influence of Labeling consisting of variables Identifies, Grade, Describe, Promote the purchase of respondents of the Research is that consumers ever buy cosmetic products using data collection Techiques Wardah questionnaire and documentation. Test instrument of research using the analsis of validity and reliability. Methods of data analysis used in this study is a descriptive analysis and multiple linear regression analysis. This analysis tool is used to find out the extent of the influence of identifies(X1),Grade (X2), Describe (X3), Promote (X4) and purchasing decisions(Y). the Research results show that partially variable Grade, Describe and Promote has a positive influence and a significant but variable Identifies no effect significant to purchasing decisions.Item Pengaruh Service Marketing Mix Terhadap Keputusan Berkunjung Pada Objek Wisata Pantai Viovio Kota Batam(Politeknik Negeri Batam, 2017-05-19) Widia Ningsih, Yuantika; Sinaga, InggridThis research aims to know and analyze the effect of service marketing mix namely (1) the influence of the product against the decision to visit, (2) the influence of the price of a visit, (3) the influence of place decision against visiting, (4) the influence of the promotion decision against visiting, (5) the influence of the people against the decision to visit, (6) the influence of the process of visiting, and (7) influence of physical evidence against the decision to visit on a tourist Beach Viovio. (8) the influence of Product, Price, Place, Promotion, People, Process, and Physical Evidence the decision visited on Viovio Beach attractions. This research is quantitative descriptive research is categorized as where the sample in this research as much as 95 respondents with engineering data collection using the questionnaire and observation. Methods of data analysis used was multiple linear regression analysis with test the hypothesis, i.e. t-test and F-test, with the results of the study showed that the Product (X1), Price (X2), Place (X3), Promotion (X4), People (X5), Process (X6), as well as Physical Evidence (X7) a positive effect against the simultaneous decision of the visit.Item Analisis Pengaruh Ekspor Impor Terhadap Nilai Tukar Usd Dan Sgd(Politeknik Negeri Batam, 2017-08-22) Sabtiadi, Kurniawan; Kartikasari, DwiExports are the activities of selling products from one country to another across the border of a country's customs territory, with the aim of obtaining the much- needed foreign exchange of the country, creating jobs for the domestic labor market, obtaining import duties and other taxes, and maintaining a balance between the flow Goods and money flows circulating in the country. This study was conducted to determine the effect of several independent variables, namely national exports, national imports, Batam exports, imports of Batam to the dependent variable ie the kurs of USD and SGD. This research is a kind of explanatory research with quantitative approach. The data used in this study is time series data in the period 2014-2016 obtained from the official website of the Central Bureau of Statistics. The sampling method is 36 saturated samples. Data analysis in this research using multiple linear regression method with the help of SPSS. Simultaneous test results indicate that exports, national imports and exports, Batam imports have a significant influence on the kurs of USD and SGD.Item Analisis Dan Evaluasi Jabatan Untuk Menentukan Tingkat Gaji Karyawan (Studi Pada Pt Nok Precision Component Batam)(Politeknik Negeri Batam, 2017-08-11) Sulastri BR Simatupang, Bellayanni; Kartikasari, DwiThis study aims to omprove the basic salary structure of a company based on the results of analysis and evaluation of positions. Factors and sub factor that build a certain position is obtained from the analysis of position by using point system method, the weight of importance of each factor and sub factor can be determined. The point system method is used in job evaluation to determine the relative value of positions in the basic salary structure. Payroll system in PT NOK Precision Component Batam used as object in this research.Item Pengaruh Kualitas Layanan Tata Usaha Terhadap Kepuasan Mahasiswa Manajemen Bisnis Politeknik Negeri Batam(Politeknik Negeri Batam, 2017-08-17) Kurniawan, Budi; Nur Rahmah, Nur RahmahThis study aims to determine the quality of service consisting of reliability, responsiveness, assurance, empathy, and tangible to satisfaction students Business Management Batam State Polytechnice. The respondents of this research are Business Management students 6th semester and 8 Batam State Polytechnic. Technical data using questionnaires and documentation. Test the research instrument by using the validity and reliability analysis. Data analysis method used in this research is descriptive and multiple linear regression analysis. This analysis tool is used to know which influence of reliability (X1), responsiveness (X2), assurance (X3), empathy (X4), and tangible (X5) to student satisfaction of Business Management of Politeknik Negeri Batam (Y). The results of this study showed both positive and simultaneous positive and significant to satisfaction students Business Management Politeknik Negeri Batam.Item Pengaruh Kualitas Pelayanan (Service Quality) Terhadap Kepuasan Pelanggan Pt. Sucofindo Batam(Politeknik Negeri Batam, 2017-08-16) Syahri Lubis, Alfi; Nur Rahmah, Nur RahmahThis study aims to determine and analyze the influence of service quality consisting of variable reliability, responsiveness, assurance, empathy, and tangible to customer satisfaction PT. Sucofindo Batam simultaneously or partially. Population in this research is consumer of PT. Sucofindo Batam or consumers who have ever used the services of PT. Sucofindo Batam. The number of samples obtained using Slovin calculations A total of 80 respondents using Non Probability Sampling method. The method of analysis used in this study is descriptive analysis and multiple regression analysis using SPSS 20 program. From the results of the study showed that the persial and simultaneous positive and significant impact on customer satisfaction PT. Sucofindo Batam.Item Pengaruh Green Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Air Minum Dalam Kemasan (Amdk) Merek Aqua(Politeknik Negeri Batam, 2017-08-11) Oktaviani R, Putri; Irawati, RusdaThis research aims to determine the effect of green marketing on purchasing decisions, the effect of brand awareness on purchasing decisions, and the effect of green marketing and brand awareness on purchasing decisions The type of research used in this study was a survey, because this research used instrument questionnaires to obtain data. The Population in this study is student all majors of Politeknik Negeri Batam ever make purchasing product of Drinking Water In Package (AMDK) brand Aqua. Data analysis technique used is multiple regresion, with sample of 100 respondents by using purposive sampling. Instrument of validity test using product moment correlation analysis from Pearson, while for reliability test using Cronbach Alpha. The results of this study explain about the significant green marketing significant to the purchase decision, brand awareness significantly to the purchase decision, and green marketing and brand awareness simultaneously against the purchase decisionItem Analisis Kesiapan Rencana Implementasi Sistem Manajemen Mutu Iso 9001:2015 Menggunakan Gap Analysis Di Smk Negeri 1 Batam(Politeknik Negeri Batam, 2017-07-26) Chandra Amandarina, Vivie; Hendrawan, BambangVocational High School 1 Batam wants to get ISO 9001:2015 certificates to improve their management quality. Before they submit the certification process, they already exists the application and examine the implementation of quality management to know how far they make it good and they can get the certificate. This case uses GAP analysis checklist to analyze the level of quality management’s implementation. This analysis use some indicators, to know the obstacles in this quality management’s implementation the researcher do some interview with every head representative in the school. The results show that the implementation of ISO 9001:2015 quality management system is already good. The presentation show that the clause 8 is the lowest value with 86.86% acquisition, and the highest presentation is clause 10 with 98.67% acquisition. The main obstacle is because of the less comprehension about the new procedural and not maximal performance is done by kind of individual. School has to give more attention and intense for controlling the performance to correct the quality management system and the certification works well.