D4 Teknologi Rekayasa Multimedia

Permanent URI for this collectionhttps://repository.polibatam.ac.id/handle/PL029/1770

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Subject: search.filters.subject.Motion Graphic

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  • Repository Politeknik Negeri Batam
    Item
    Pembuatan Video Profil Born Yesterday Berbasis Motion Graphic Sebagai Media Promosi Digital
    (2025-07-21) Laksono, Anggina; Maria
    Penelitian ini bertujuan untuk menilai seberapa efektif video promosi "Born Yesterday – Resto and Family KTV" sebagai alat komunikasi visual dalam mendukung strategi pemasaran. Video tersebut menampilkan daya pikat Born Yesterday dari sisi kuliner, suasana tempat, serta fasilitas hiburan keluarga seperti karaoke yang menjadi salah satu keunggulan utamanya. Proses pembuatan video menggunakan metode Villamil Molina yang terdiri dari development (pengembangan), preproduction (pra-produksi), production (produksi), postproduction (pasca produksi), dan delivery (pendistribusian). Penilaian efektivitas video menggunakan pendekatan Model EPIC yang mencakup empat indikator utama yakni emphaty (empati), persuasion (persuasi), impact (dampak), dan Komunikasi. Data dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden dari masyarakat umum. Hasil analisis menunjukkan skor EPIC rate sebesar 4,49 yang tergolong dalam kategori “sangat efektif”. Temuan ini menegaskan bahwa video promosi Born Yesterday berhasil menyampaikan pesan dengan jelas, menarik perhatian penonton, serta mendukung peningkatan citra dan daya tarik lokasi sebagai tempat makan dan hiburan di Batam.
  • Repository Politeknik Negeri Batam
    Item
    DEVELOPMENT OF MOTION GRAPHIC ADVERTISEMENTS AS A PROMOTIONAL MEDIA FOR DIGICLUB INDONESIA
    (2025) Marpaung, Simon Edgar; Handayani, Siskha
    In the digital era, businesses are required to continue to innovate in their marketing strategies to remain competitive. One of the growing innovations is the use of motion graphic advertising as a promotional medium that is more attractive and communicative than conventional advertising. This research aims to design effective motion graphic advertisements and analyze their effectiveness as a promotional media for Digiclub Indonesia. The research method used is Villamil Molina which consists of alpha and beta testing. Alpha testing was conducted through interviews with two experts to evaluate the quality, feasibility, and accuracy of the ad design before being tested to the public. Meanwhile, beta testing was carried out by distributing questionnaires to 18 micro, small and medium enterprises from various regions in Indonesia, to obtain responses from the target audience regarding the effectiveness of the advertisement. The effectiveness analysis was conducted using the EPIC Model approach which includes four dimensions: Empathy, Persuasion, Impact, and Communication. The results showed that all EPIC dimensions were in the highly effective category, with an EPIC Rate score of 4.27. The Communication dimension obtained the highest score, indicating that the message conveyed in the video is very clear and easily understood by the audience. In conclusion, motion graphic advertisements are designed to attract attention, convey information clearly, and increase interest in Digiclub Indonesia's services.
  • Repository Politeknik Negeri Batam
    Item
    Motion Graphic Dalam Perancangan Video Promosi Produk Bynovs Di Media Sosial
    (Politeknik Negeri Batam, 2024-12-27) Mukaromah,Muhammad; Feby
    Bynovs is one of the Micro, Small and Medium Enterprises (MSME/UMKM) engaged in the retail sector, specifically in the sale of clothing, such as hijabs, targeting young girls to adult women, but still facing challenges in increasing brand awareness among the public. Therefore, a motion graphic-based promotional video is designed as an innovative and attractive information media. The motion graphic video design is a form of information media that is made following the development of technology in the form of information that aims to introduce Bynovs hijab products and attract consumer interest in order to increase sales. The motion graphic video design uses the Vilamil Molina method, which consists of the following stages: (a) development, (b) preproduction, (c) production, (d) post-production, and (e) delivery. This method was chosen to ensure efficient execution, requiring careful planning, mastery of multimedia technology, and effective production management. In other words, the success of multimedia development relies on integrated teamwork. In the promotional motion graphic video for Bynovs products, there are elements such as typography, background sound, dubbing, and instrumental music. Research results show that the motion graphic video of Bynovs products which presented in MP4 format with duration of 1 minutes and 30 seconds has an epic rate 3.8, so the motion graphic video is considered as an effective and worthy media to promote Bynovs products.