D4 Administrasi Bisnis Terapan I

Permanent URI for this collectionhttps://repository.polibatam.ac.id/handle/PL029/1755

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  • Repository Politeknik Negeri Batam
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    ANALYSIS OF CORPORATE IMAGE, TRUST, AND SERVICE QUALITY ON CUSTOMER SATISFACTION AT THE EFG NOTARY AND LAND DEED OFFICIAL OFFICE
    (Politeknik Negeri Batam, 2025-09-18) Widiningtyas, Fauziah; Andayani, Nur Rahmah
    This research aims to analyze the influence of corporate image, trust, and service quality on customer satisfaction at Notary Office EFG in Batam City. The study employs a quantitative approach with a census method involving 90 respondents who processed house sale and purchase deeds in 2024 using a questionnaire with a four-point Likert scale. Data were analyzed through validity and reliability tests, multiple linear regression, t-test, F-test, and coefficient of determination. The results show that corporate image, trust, and service quality each have a positive and significant effect on customer satisfaction. Simultaneously, all independent variables also have a positive and significant effect on customer satisfaction.