D4 Administrasi Bisnis Terapan I
Permanent URI for this collectionhttps://repository.polibatam.ac.id/handle/PL029/1755
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Item ANALYSIS OF CORPORATE IMAGE, TRUST, AND SERVICE QUALITY ON CUSTOMER SATISFACTION AT THE EFG NOTARY AND LAND DEED OFFICIAL OFFICE(Politeknik Negeri Batam, 2025-09-18) Widiningtyas, Fauziah; Andayani, Nur RahmahThis research aims to analyze the influence of corporate image, trust, and service quality on customer satisfaction at Notary Office EFG in Batam City. The study employs a quantitative approach with a census method involving 90 respondents who processed house sale and purchase deeds in 2024 using a questionnaire with a four-point Likert scale. Data were analyzed through validity and reliability tests, multiple linear regression, t-test, F-test, and coefficient of determination. The results show that corporate image, trust, and service quality each have a positive and significant effect on customer satisfaction. Simultaneously, all independent variables also have a positive and significant effect on customer satisfaction.Item THE ANALYSIS OF TRUST AND CUSTOMER EXPERIENCE ON REPURCHASE INTENTION THROUGH WORD OF MOUTH AS AN INTERVENING VARIABLE CASE STUDY: KIMIA FARMA BENGKONG KOLAM(Politeknik Negeri Batam, 2025-09-17) Sobirin, Nazla Salsabila; Wirawan, AdhitomoThis research aims to analyze the influence of trust and customer experience on repurchase intention, with word of mouth (WOM) as the intervening variable, among customers of Kimia Farma Bengkong Kolam Pharmacy. The research method uses a quantitative approach with a Likert-scale questionnaire distributed to 180 respondents. Data analysis was conducted using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS). The results show that trust has a significant positive effect on WOM, but it does not have a direct effect on repurchase intention. In contrast, customer experience is proven to have a significant effect on both WOM and repurchase intention. WOM also plays a significant role in mediating the relationship between trust and customer experience on repurchase intention. These findings affirm that a positive customer experience and strong WOM are crucial factors in encouraging repurchase intention for pharmacy services.Item Analisis The Influence of Product Quality, Consumer Perspective, And Brand Image on Purchasing Decisions for Thrifting in Batam City(2025-08-13) Putra, Fadil Qalama; Septiana, MaryaniThis astudy qaims wto analyze wthe influence of wProduct wQuality, Consumer Perspective, wand wBrand wImage on Purchase wDecisions for thrifting products win Batam City. An extensive comprehension of the elements that influence customers' decision-making processes is anticipated from the results of this study. Data analysis in this study used Structural Equation Modeling, Partial Least Squares (SEM-PLS), as part of a descriptive quantitative methodology. The study population consisted of buyers of thrifting products in Batam City, employing a purposive sampling technique based on predetermined criteria and a sample size of one hundred respondents calculated using the Lemeshow formula. To make sure the questionnaire was consistent, we utilized composite reliability. To make sure the data was valid, we used convergent and discriminant validity. The model was evaluated through R-Square, F-Square, and t-statistics analysis to identify significant relationships between variables. The results state that Product Quality, Consumer Perspective, and Brand Image have a positive and significant effect on Purchase Decisions for thrifting products. Among these variables, Consumer Perspective was found to have the most edominant einfluence eon epurchasing edecisions. These findings suggest that consumers’ positive perceptions and beliefs toward thrifting, followed by product quality and brand image, are factors driving purchase interest in thrifting products in Batam City. The study adds to our knowledge of what drives people to buy used products by identifying the main aspects, particularly in the thrifting market of Batam City.Item IMPLEMENTASI PEMBAYARAN RETRIBUSI PARKIR MENGGUNAKAN QUICK RESPONSE INDONESIAN STANDARD (QRIS): STUDI KASUS PERSPEKTIF PETUGAS PARKIR DI KOTA BATAM(Politeknik Negeri Batam, 2025-08-08) Jais, Atika Fitriani; Septiana, MaryaniPenerapan Quick Response Indonesian Standard (QRIS) pada pembayaran retribusi parkir di Kota Batam bertujuan meningkatkan efisiensi, transparansi, dan akuntabilitas pendapatan daerah serta mendukung program digitalisasi. Penelitian ini bertujuan menganalisis implementasi QRIS pada pembayaran retribusi parkir dari perspektif petugas parkir sebagai pelaksana di lapangan. Penelitian menggunakan metode kualitatif deskriptif dengan pendekatan purposive sampling dan teknik pengumpulan data melalui wawancara mendalam. Hasil penelitian menunjukkan bahwa implementasi pembayaran retribusi parkir menggunakan QRIS memberikan manfaat nyata, di antaranya mempermudah pengguna yang tidak membawa uang tunai, meningkatkan keamanan, mempercepat transaksi, serta mendukung transparansi dan akuntabilitas. Namun, implementasi QRIS menghadapi berbagai kendala teknis, seperti keterbatasan perangkat pendukung, keterbatasan akses aplikasi, ketidakstabilan jaringan internet, pelatihan dan sosialisasi yang belum merata, serta rendahnya pemahaman petugas parkir terhadap alur kerja sistem digital.Item PENGARUH VIRAL MARKETING DAN CELEBRITY ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN KONSUMEN PADA PRODUK GLAD2GLOW DI TIKTOK SHOP(0005-08-25) Maharani, Putri Berliana Indah; Andayani, Nur RahmahPenelitian ini bertujuan untuk menganalisis pengaruh viral marketing dan celebrity endorsement terhadap keputusan pembelian, dengan kepercayaan konsumen sebagai variabel intervening, di online shop. Pendekatan kuantitatif digunakan dalam penelitian ini dengan metode survei terhadap 100 responden di Kota Batam yang pernah membeli produk online shop. Instrumen penelitiannya menggunakan teknik pengambilan sampel dengan purposive sampling, dianalisis dengan metode Structural Equation Modeling (SEM) dengan aplikasi SmartPLS 4. Hasil penelitian menunjukkan viral marketing dan celebrity endorsement berpengaruh positif dan signifikan terhadap keputusan pembelian. Celebrity Endorsement berpengaruh positif dan signifikan terhadap kepercayaan konsumen dan kepercayaan konsumen berpengaruh positif dan signifikan terhadap Keputusan pembelian. Kemudian, viral marketing tidak berpengaruh terhadap kepercayaan konsumen dan viral marketing tidak berpengaruh terhadap Keputusan pembelian melalui kepercayaan konsumen. Celebrity endorsement tidak berpengaruh terhadap Keputusan pembelian melalui kepercayaan konsumen.Item Analisis Tinjauan Penggunaan dan Perancangan Strategi Media Sosial Sebagai Sarana Pemasaran Produk Tax Center Polibatam(Politeknik Negeri Batam, 2025-09-12) Riando Sinaga, Charli; Ulfah, MutiaThis study aims to analyze the effectiveness of social media usage, especially Instagram, in marketing digital educational products in the form of the Tax Center Polibatam's Educational version of the e-Filing Tax Application. This study was conducted using a descriptive qualitative approach with data col-lection techniques through in-depth interviews, non-participatory observa-tion, documentation, and data analytics analysis from Instagram accounts. The evaluation was conducted using five Social Media Optimization (SMO) principles, ten Social Media Guidelines, and strategy design using the SMART method. The results of the study indicate that the use of social me-dia by the Tax Center Polibatam has not been maximized in reaching the B2B education target market. The strategy designed through the SMO prin-ciple and the SMART method shows a more relevant and measurable direc-tion in increasing visibility, engagement, and effectiveness of digital com-munication.Item Analisis Impementasi Tappi ng Box Pada Restoran Sebagai Upaya Peningkatan Kepatuhan Wajib Pajak Di Kota Batam(2025-08-15) Lola Nilam Permata Lola Nilam Permata; Oktarici nanda, EddoItem Analisis pengaruh motivasi instrinsik dan komunikasi terhadap kinerja peserta magang (studi kasus peserta magang di PT Kinema Systrans Multimedia - Infinite Learning)(Politeknik Negeri Batam, 2025-08-15) Putri, Raja Maharani Tasya; Supriyadi, AgusPenelitian ini bertujuan untuk menguji dan menganalisis pengaruh motivasi intrinsik dan komunikasi terhadap kinerja peserta magang. Penelitian menggunakan pendekatan kuantitatif dengan teknik analisis Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Sampel penelitian terdiri dari 125 peserta magang PT Kinema Systrans Multimedia – Infinite Learning batch 5, 6, dan 7 yang diambil menggunakan rumus Slovin, dengan pengumpulan data melalui kuesioner daring. Analisis mencakup uji validitas dan reliabilitas, statistik deskriptif, dan inferensial. Hasil penelitian menunjukkan bahwa baik motivasi intrinsik maupun komunikasi berpengaruh positif dan signifikan terhadap kinerja peserta magang, baik secara parsial maupun simultan. Temuan ini menegaskan pentingnya motivasi internal dan komunikasi yang efektif sebagai faktor penentu keberhasilan kinerja peserta magang. Kata kunci: Motivasi Inrinsik, Komunikasi, Kinerja, Peserta Magang, SEM-PLSItem Implementasi Project Based Learning dalam Meningkatkan Kemampuan Kolaborasi dan Komunikasi Mahasiswa Jurusan Manajemen Bisnis Politeknik Negeri Batam(Politeknik Negeri Batam, 2025-08-08) Nasywa Azzahra Sabri; Hidayat, HajanTujuan penelitian ini adalah untuk mengetahui bagaimana kontribusi PBL dalam meningkatkan kemampuan kolaborasi dan komunikasi mahasiswa Jurusan Manajemen Bisnis Politeknik Negeri Batam. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi. Wawancara dilakukan terhadap dosen dan mahasiswa Jurusan Manajemen Bisnis menggunakan teknik purposive sampling. Data yang telah terkumpul akan dianalisis menggunakan analisis tematik. Hasil penelitian menunjukkan PBL berkontribusi dalam meningkatkan kemampuan kolaborasi melalui aktivitas mengerjakan tugas bersama, berdiskusi, dan sikap bertanggung jawab. PBL juga berkontribusi dalam meningkatkan kemampuan komunikasi melalui aktivitas berinteraksi dengan mitra, berdiskusi dengan rekan tim dan dosen, dan presentasi.Item THE EFFECT OF ONLINE CUSTOMER REVIEW AND PERCEIVED RISK ON PURCHASE DECISIONS: A STUDY OF SOMETHINC CONSUMERS ON THE TIKTOK SHOP PLATFORM(Politeknik Negeri Batam, 2025-08-11) Asyifa, Pramitha; Syafrina, Mia; Syafrina, MiaTikTok Shop is one of popular e-commerce today, especially among Generation Z. Somethinc, a local beauty brand, is one of the brands actively utilizing this platform to boost sales through content creation, live streaming, and online customer reviews. However, factors such as perceived risk remain a challenge in influencing purchasing decisions. This study is intended to analyze the effect of Online Customer Review and Perceived Risk variables on the purchase decisions of Somethinc products through TikTok Shop in Batam. A quantitative method was used with purposive sampling targeting 100 respondents aged 15–24 years who had previously purchased Somethinc via TikTok Shop. The data was obtained through a questionnaire distributed using Google Forms, applying a 1 to 4 Likert scale, and analyzed with SPSS. The findings indicate that Online Customer Review exerts a positive and statistically significant influence on consumer purchasing decisions, with a t-value of 7.267 (> 1.660) and a significance level of 0.000 (< 0.10). Conversely, Perceived Risk does not have a significant effect, with a t-value of -0.281 (< 1.660) and a significance value of 0.780 (> 0.10). An F-value of 28.267 with a significance level of 0.000 (< 0.05) indicates that the two independent variables together significantly impact purchase decisions. The coefficient of determination (R²) is 0.368, indicating that Online Customer Review and Perceived Risk together explain 36.8% of the variation in purchase decisions, while the rest 63.2% is influenced by another factors.